Facebook is one of the most influential and effective platforms of social media. Mark Jukar Bark invented it to connect people across the web initially. The friend finding platform has been used for multiple reasons over the years now. From common people to public figures, all use FB. Almost everyone with access to a smartphone and the internet you meet can be found at FB. Let’s discuss how this vast space can be utilized for multiple purposes. Let’s check the simple yet useful ways to increase Facebook engagement.
Post Quality Content to Improve Your Organic Followers
As Bill Gates once said – “Content is the king.” Engagement across the web starts with the content you post. The more relevant and interesting it is, the more people like and share it. It is important to know people’s demands for the time. The trending topics are most eye-catching. Pick them, mix them with your page’s genre and create a unique post. How engaging the post is what matters. It matters more than the number of posts in a day. You can use auto liker app also.
Post When Followers and Friends are Online
People used to believe that the early afternoon was the best time to post something on Facebook. The time is different for different brands. There is no universal ideal time in particular. Here the following game goes both ways. As your friends follow you, do the same from your side. Notice when maximum followers come online to your profile or page. Look at your data to find out your best time to post. Look at the Facebook page insights, which are under the post tab. Customize your social media post for every platform with buffer.
If you wonder how to craft your Facebook posts, try videos. Videos perform notably well when it comes to reaching and engagement. Video content has attracted a double level of engagement than other formats of posts on average. According to a survey, video posts have a 110% higher engagement rate and a 478% higher share rate than youtube videos. The survey was done on six million Facebook posts. Square-shaped videos have more views by mobile users. Writing interesting captions and relevant hashtags adds a cherry on the cake.
Live videos are the game changer for Facebook engagement. People majorly use live streaming, especially when they are for business purposes. Live videos grab ten times more audience for all other purposes also. A live session naturally grabs more attention. The number of comments and reactions is also more in live streaming than in a regular post. One life in a week will do a decent job gathering an audience. Keep a gap of a few days in between your live sessions. So that the interest of the audience does not fade away.
Share the content of other brands. It might sound strange initially, but this is how the web policies work. An experiment on Facebook has shown that top-performing post sharing helps you reach a broader audience in a smaller time. This goes vice versa when the other brands do the same for you. Choose a similar type of content that matches your purpose. This trick helps initiatives grow altogether with each other’s help.
Ask the followers and friends about what they want to see. Create a pole and give them options. Post questions and ask for their opinion. Take reviews of your previous content. Now jot down the “what to do” list based on the survey. Share similar staffs. Collab with like-minded brands and people. Channelize your brand with the people who also look for what you offer. Be open to constructive suggestions and advice.
Recycle Old Popular Post
Don’t forget to boost and recycle your old posts. This will help you get better values out of content. Repost quality content that you made a year ago. It can again generate as much attention as it did the first time. Sometimes the second or third time brings more popularity and doubles the value of that content. Such is the power of boosting. Make the old post look fresh by adding an image, adding video, putting a question, or creating a voting pole. This is a trick for Facebook like increase.
Some More Things to Do
The landscape of social media is ever-changing. A trick that works today might not work in the next week. Watch out for other Facebook pages. Follow what works for them. The ‘pages to watch’ option allows you to compare the performance of your page with that of other similar ones. One can easily check a top post by a page by clicking on their page name. Go to Facebook page insights and scroll down to the bottom of the overview tab. Keep doing experiments with new content. Put snaps, reels, videos, and clips to attract more enthusiast eyes. Trending topics, thought-provoking issues, matters with social importance would be helpful.
Divide your content into a 70:20:10 ratio. Seventy percent of your posts have to be about the topics ruling social media. Twenty percent of content should be iterations and improvement of the main 70 percent. The other 10 percent of your content needs to be of experimental kind. This 10% might become the next big thing. In addition to that, monetization is another game-changer for your page’s popularity. It requires very little money to monetize your account/page. A monetized page easily and automatically reaches like-minded users. That is how people with similar interests connect with your page and your activity gets the deserving amount of attention.
So these are some useful tips on how to increase likes on Facebook. Follow the steps for better engagement across the most powerful social media platform. It will help you. Share the same with your friends who also look forward to building a legacy via social media. Please keep visiting our website for more informative blogs. You can share your thoughts and opinion on our blog about simple ways to increase Facebook followers and improve engagement by a quick comment below.